Independent music producers increasingly operate as entrepreneurial professionals who must manage creative output, market positioning, reputation, digital visibility, and career sustainability. In the creative economy, personal branding has become a strategic management concern because opportunities are shaped not only by artistic capability but also by credibility, networks, platform visibility, and commercial adaptability. Limited attention has been given to independent music producers as semi-visible entrepreneurial brand actors whose reputation is built through both credited works and network-based recognition. This paper develops a conceptual framework for understanding strategic personal branding and entrepreneurial positioning among independent music producers in Hong Kong. Drawing on literature related to personal branding, creative entrepreneurship, cultural industries, entrepreneurial marketing, strategic positioning, and digital platforms, the study adopts a qualitative conceptual approach supported by secondary literature and practitioner-informed reflection. The proposed framework identifies five interrelated dimensions: creative identity, professional credibility, digital visibility, network capital, and commercial adaptability. The paper contributes to management and business research by extending personal branding theory to independent music production and offering a practical framework for creative professionals, educators, and cultural industry managers. The findings suggest that sustainable creative career advantage requires authentic artistic differentiation, strategic reputation management, and entrepreneurial value creation.
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